OilFinancier
I am building a business simulation for petroleum professionals to compete against each other using their skills in petroleum economics.
The main reason for building DVO DVOA was OilFinancier. I wanted OilFinancier to have DVO DVOA as an integral part of the layout design, rather than just replacing the broker's ad units later when I become dissatisfied with their performance. To get OilFinancier done right the first time, DVO DVOA needed to be built first.
OilFinancier will have two distinct layouts: the “concept” and the “workpage.”
The concept layout is similar to DVO DVOA webpages. There is a column of ads on left and an unobstructed view of the content on the right. If the ad pool is well designed, the ad should still pull the reader's eye to the ad column.
But for OilFinancier, I have changed the size to 336x100. This increase in horizontal actually gives 35% of the webpage space to DVOA. Why would I be taking such a risk?
OilFinancier is an innovation for training petroleum engineers. While I'm not sure how the petroleum industry will respond, I know that if it likes OilFinancier, it won't be offended by the DVOA, especially if that DVOA is specific to petroleum industry. Serious OilFinancier readers will still have their unobstructed view of the content. Serious OilFinancier readers will also be “impressed upon” by the ad column on the left.
The ad pool for OilFinancier has 70 ads. So each ad's frequency is 1/70. While this frequency might seem a little low, serious readers of the OilFinancier concept will be seeing about 400 ads as they inspect the content. So they should see each ad about five times during their inspection, which should be enough to ensure an impression on the serious reader. If advertisers want a firmer impression, they can buy another ad spot—or even create a set of themed ads to attract more attention. This impression is made on the serious reader regardless of whether the serious reader takes OilFinancier to a higher level or never sees OilFinancier again.
Some serious readers will like the OilFinancier concept well enough to become serious OilFinancier players. I need to be more careful here, as this group will become annoyed with too much DVOA as they play the game. Therefore on the OilFinancier workpages (which are still under construction), there will be only one 336x100 ad on the middle left. This ad space will separate two menus, which means it will be hard for a player to tune out the ad space. And because the players will be coming many times to the workpages, that one ad per webpage will be great reinforcement for the player's previous journey through the concept pages. Even though the ad space is fairly small on the workpage and the frequency is low, its position and reinforcement gives it lots of value.
Take a look While the ad pool has 70 ad spots, most of my ads occupy about five spots: I just don't have 70 different products to sell to you. When I get some advertisers from the petroleum industry, this ad pool will be become even more vibrant and relevant for my target audience.
P.S. Most visitors who come across OilFinancier by surfing the internet will leave rather quickly. Unless they have an interest in the technical side of the petroleum industry, DVO DVOA will have no effect on them.
Ironically, most of the current brokers are targeting such disinterested groups of internet users by getting them to click on an ad. I like to paraphrase their psychological strategy with “Clicks are made when visitors tire of the website and want to move out. If they move out with an ad click, a small amount of money is exchanged between the publisher and advertiser.”
Ask yourself: “When the brokers' algorithms are designed to select ads to attract this kind of action from this kind of visitor, how does this affect the experience of your serious visitors?”
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