Dave Volek's Inventions

While I primarily use Google Adsense to advertise my various inventions in education and social engineering, I have used Facebook for a few months after launching a new invention to supplement the Adsense campaign. In the end, neither FB nor Adsense have worked out for me.

While I have not had the results I would have liked, I am still very thankful for Google Adsense and Facebook for their advertising brokerage services. Trying to advertise with print media would have been a lot more expensive to learn how the world reacts to my ideas.

I suspect that many other businesses have had a similar result with internet marketing. Only a few businesses have been able to find that magic formula for internet marketing where revenue is able to recover marketing and other costs.

I suspect those in the non-profit world who have experimented with online advertising have met the same end as I. How, then, do non-profits make the most of their online presence? Simply putting up a website, regardless of how clever it has been constructed, is not enough. How do you get people to that website by using online tools? The non-profit world really needs an internet medium to efficiently communicate with each other, their current supporters, and their future supporters.